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TikTok Influencer Marketing · Malaysia

TikTok influencer marketing in Malaysia, from first video to TikTok Shop sale

We match brands with the right TikTok creators from our database of 41,000+ influencers, then connect the content to TikTok Shop affiliates, TikTok Live and boosting, so your campaign is measured on sales, not just views.

TikTok campaigns for brands including YSL Beauty, Lazada and TikTok Shop sellers.

Results On TikTok

What our TikTok campaigns have delivered

2 days

YSL Beauty Raya campaign

50 TikTok creators engaged in under two weeks, reaching 5.8M people. The Raya gift promotion was fully redeemed within two days.

Read the case study →
7×

TikTok Shop 8.8 sale

Full TikTok Shop management grew orders from 241 to 1,690 in two months, then doubled again during an 8.8 sale.

Read the case study →
1.1M

Lazada Raya TikTok contest

10 macro and alpha creators promoted a Raya contest, driving 1.1M views and growing Lazada's TikTok following.

Read the case study →
What The Data Says

Which TikTok creators perform best?

From our analysis of L'Oréal Paris, Nivea and Garnier's TikTok skincare campaigns.

Micro creators win on engagement

Creators with 10K–50K followers consistently showed the highest engagement and view rates. Alpha creators (300K+) reached more people but ranked lower on effectiveness.

Genuine reviews beat trends

Honest reviews were the most engaging format on TikTok, followed by tutorials. "Get Ready With Me" videos and giveaways now underperform.

The tier mix sets your cost

The strongest cost per engagement came from a line-up that was nearly 70% micro creators. Shifting toward more alphas pushed costs up sharply.

Read the full TikTok skincare report →

Rates

How much does a TikTok influencer cost in Malaysia?

Average creator fees from our own campaign quotes, for one creator and one round of content. They exclude our management fee and SST.

FollowersTikTok onlyIG Reel + TikTok
1,000 – 9,999RM379RM434
10,000 – 29,999RM622RM850
30,000 – 49,999RM994RM1,655
50,000 – 74,999RM1,264RM2,141
75,000 – 99,999RM2,356RM2,976
100,000 – 149,999RM2,699RM3,384
150,000 – 299,999RM4,008RM5,364

Managed campaigns start from RM10,000 a month, with a minimum of six months. See every platform, a worked RM20,000 example and how our fee works in the 2026 pricing guide →

From Video To Sale

Turn TikTok views into TikTok Shop orders

A viral video is only the start. We connect it to the places on TikTok where people buy, run by the same team.

1

Creator videos

The right TikTok creators for your category, briefed and reviewed by us.

2

Boosting

We put ad spend behind the videos that already perform. Ad boosting →

3

TikTok Shop affiliates

Winning products go to affiliate creators who sell on commission. TikTok Shop management →

4

TikTok Live

Hosted live sessions turn interest into orders in real time. Live streaming →

FAQ

Good to know

How much does a TikTok influencer cost in Malaysia?

From our campaign quotes, a TikTok-only video averages about RM379 for a creator with 1K–10K followers, RM622 at 10K–30K, RM1,264 at 50K–75K and RM4,008 at 150K–300K. These are creator fees only, before management fee and SST.

Which TikTok creators get the best results?

In our skincare analysis, micro creators with 10K–50K followers had the highest engagement and view rates, and line-ups weighted toward micro creators had the lowest cost per engagement. The right mix still depends on your goal and category.

Can you run TikTok Shop affiliates and TikTok Live as well?

Yes. We run TikTok Shop and Shopee affiliate creators, manage TikTok Shops, and host TikTok Live sessions, so creator content can be connected to sales.

What's the minimum budget for a TikTok influencer campaign?

Managed influencer campaigns start from RM10,000 a month for at least six months, which is what it takes to actually see results.

Do you only work on TikTok?

No. We run campaigns across TikTok, Instagram and Xiaohongshu, and often pair a TikTok video with an Instagram Reel from the same creator.

Plan your TikTok campaign

Tell us your product, your budget and what you've already tried. We reply within one business day.

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