The Brief
Alongside its cooking campaign, Lazada also wanted to build its TikTok following and drive participation in a Raya contest on the platform.
The Approach
SushiVid brought in 10 macro and alpha-tier influencers to promote the contest mechanics and encourage follower participation directly on TikTok.
The Results
The campaign reached 946,000 people and generated 1.1 million views, while growing Lazada's TikTok following over the campaign period.