SUSHIVID GOES

Logitech organised a Livestream for the 9.9 Campaign. Two Macro Influencers were engaged to do Instagram Video posting to introduce the featured product and Instagram Story to drive audience to watch the Livestream. The two experienced Livestreamers hosted Live on both platforms, Lazada and Shopee to promote the deals that Logitech had during the 9.9 sales and to push the audience to make a purchase during the flash sales. Approximately RM15,000 of sales were done in 1 day from 8.9.2021 to 9.9.2021, from both platforms - Shopee and Lazada. Considering the fact that this was our first time collaborating with Logitech, we were very pleased with the sales results. We also learned that the Livestream time plays a crucial role as it could affect the number of viewers, engagement and sales. During the livestream we mainly focused on product explanation and demonstration instead of pushing for sales. Since Malaysian audience is more acceptive of the soft sell approach rather then hard sell, it benefited us during this livestream. For the future, we could definitely improve on having more pre-sale streams for the 9.9 campaigns. The most optimal pre-sale stream time would be 9PM until 12AM. This would help and secure more views right before the sale begins, resulting in better engagement and sales. Overall the campaign was a success and the client was satisfied with the obtained campaign results.

ANTA engaged Sushivid for a Livestream Campaign on both Shopee and Lazada platforms. Five Micro Influencers were engaged to do the Livestream on ANTA’s Lazada and Shopee accounts. They were also required to do Instagram Story and Photo posting for promoting their Livestream to encourage the audience to watch the Livestream. More than RM1,000 of sales was generated from both platforms throughout the entire Livestream campaign. Note that this was the first time we collaborated with ANTA for a Livestream campaign. Therefore, we are still in a A/B testing period to help build up the branding on ANTA on e-commerce platform. And now client is coming back to us for more Livestream campaign as we have now have a benchmark and data to improve over time and gain a much better results in sales. Moving forward, we could improve by having the livestream in later time like 8 to 9pm, to gain more viewers.We will focus more on Shopee as the sales in Shopee is much higher compared to Lazada.

Due to the pandemic, people are afraid to visit the shopping malls for beauty & skincare product. And Shiseido Groups beauty & skincare product rely heavily on human interaction, advice from consultants at the counter, which is hard to do during the pandemic. Therefore they approach us and came out with an idea known as the Best of Beauty Fiesta, an online virtual beauty event hosted on a Facebook page to bring fans together with brand consultants, to ask any question you may have as well as product demonstrations, to show the product outcome and results. We started fresh with a brand new Facebook page, we engaged a total of 110 seeders influencers to help promote, worked on organic posting content, Facebook ads, online lucky draw/competition and content post to interact with the audience to generate 2400 followers in 4 weeks time. During the main event day we generated a total of 4,587 unique viewers, 20,511 total comments and 3,771 links click. Moving into the future, can improve on having more repetition on product promotion, and provide more clarity on each product deals. We can also have more smaller, casual livestream in between big events to keep the audience engaged and entertainment so that they will be active and stay on our page. For the full case study, click here to view.