Our FAQ - Micro & Macro Influencer in Malaysia

SushiVid is a full-digital service agency that helps brands with far more than influencer marketing. We manage social media channels, create and optimise social media ads, create AI contents for clients, run livestream campaigns on e-commerce marketplaces, execute UGC campaigns, onboard new brands onto e-commerce platforms, and even organise events for our clients.

SushiVid’s platform is an influencer marketing system designed to help brands and agencies discover creators, manage campaigns, track deliverables, and measure performance—all in one place. Currently, the brand/agency side of the platform is accessible only after our team has prepared a proposal for you. Once that’s done, you’ll be able to view the proposal, influencer selections and pricing, campaign drafts, content postings, and performance reports directly through the platform.

Our digital agency is for everyone who needs to launch a brand or continue to create great content for their brands whether using creators, influencers or Artificial intelligence softwares.

The platform is built for SMEs, marketing teams, and agencies who want to run influencer campaigns efficiently with automation and transparency. We are great for companies who want someone to handle their influencer marketing campaigns for them, but also want to oversee some parts of it. We also offer white label solutions for agencies who wish to use SushiVid as a platform for their clients.

Our platform is built directly by our co-founders — from design to functionality. It was created primarily for our own team, essentially making us an agency on steroids. We have an internal influencer review system that helps us track who we will or will not work with again, including managers we prefer to avoid.

We also have real pricing data across thousands of campaigns, allowing us to determine current market averages and guide influencers on fair and accurate pricing for each engagement. Whether you are doing live streaming campaigns, or a normal user-generated content campaign or an influencer campaign, our database of creators/ influencers will be a good place to start.

Our communication tool is equally sophisticated. All WhatsApp conversations with our creators/ influencers are centralised, so no matter which team member handles the chat, we maintain complete transparency and full visibility.

The platform is also AI-enabled. We currently run five AI agents that respond to our official WhatsApp lines, ensuring influencers never have to wait for a reply. These AI agents help creators craft captions, review their content, and act as an idea-sparring partner — essentially giving our creators a smart assistant to support their work on your campaign.

Yes. The platform reflects Malaysian creator behaviour, pricing norms, and campaign patterns, while also supporting Vietnam and Singapore influencers. For Thailand and The Philippines, we have partners.

For the influencer marketing, creator campaign portion of our platform, once you have received your sign in from our team, you can see proposals, select influencers, feedback and check contents, view reports and postings. Everything is updated in real-time.

Agencies can run campaigns under their own brand, logo, and domain. SushiVid stays in the background. This is a new feature that we don’t have a lot of case study on, would be happy to work with you in a personalised way.

Yes. Many tasks like outreach, reminders, and reporting are automated. And our pricing, is cheaper than hiring a full time marketer!

Yes—we do have an end-to-end solution from discovery, contracting, deliverables, approvals, insights, and reporting. This is backed by years of mistakes and learnings that we are very proud of.

Yes, ideally, we have a live dashboards showing reach, views, engagement, and creator-level insights. As best we can, this is live. If you need an update and it is not updated, just let us know.

Yes. SushiVid supports WhatsApp-based communication and integrates with creator task trackers. We have built but not published openly our APIs but we are open to support anyone who wants to connect with our platform.

We have delivered more than 200 hours of live streaming for our clients across Lazada, Shopee, TikTok Shop, and Facebook. When Lazada launched LazTalents, we were the first to create a live streaming course for the programme. Today, we are an official Shopee partner for live streaming services, and in 2019, we were appointed by MDEC to support Malaysia Week on Taobao.

We also have a joint venture partnership with Ruyi in Hangzhou, where we learned many of the live streaming skills and best practices we use today.

When you engage SushiVid for social media management, you benefit directly from the expertise we’ve gained working with thousands of influencers. We understand what content drives engagement, what formats convert, and how to create high-quality user-generated content that feels authentic.

Whenever it makes sense for your brand, we also incorporate influencers into your content strategy—adding credibility, personality, and trust to your social platforms.

Since the launch of ChatGPT, we have operated with an AI-first mindset. One of our greatest strengths is our ability to build AI agents directly within our own ecosystem and deploy them at lightning speed. To date, we have launched five AI agents to streamline operations, reduce manual work, and support both our team and creators more efficiently.

Our team is “pre-vibe code”—meaning we’re real builders. For more than two years, we have invested deeply in implementing AI across every part of our platform and services. As of this writing, we have explored over 50 different software solutions in our pursuit of mastering AI content generation. We have also invested significant time and resources into AI R&D, particularly in developing virtual influencers, so we can help clients create their own branded avatars and future-ready digital talent.

Our database has over 50,000 sign ups, but let’s be honest, we have about 20,000 active influencers today. These 20,000 influencers are 80% from Malaysia and 10% from Singapore and 10% from Vietnam & Thailand combined at the moment. When thinking of an influencer for our client, it depends on the campaigns requirement - if it is location specific such as 5km radius from Kuala Lumpur, or a category specific such as beauty or food? We also look at the objectives to decide whether one big influencer is better or multiple small influencers would work better for a client. All these are carefully thought through before we propose influencers to our clients.

Yes. You can onboard your own creators and manage all campaigns in one dashboard. We love influencers who come with recommendations. It means they are professional and trustworthy. Please do BYO influencers!

We have nano, micro, macro, and top-tier creators across lifestyle, beauty, tech, sports, F&B, fashion and more.

There are multiple parts to this question:

Yes. Our proposals are free and so is our consultation.

Agencies pay a licensing fee depending on scale and whether they use whitelabel features.

You will receive your content in 5 steps.

You need to get in touch with our team to create your first campaign. You may do so by emailing [email protected] or [email protected]

Yes. The system handles outreach and follow-ups on your behalf.

Creators get automated task lists, deadlines, and submission portals. You approve everything in-app.

Yes. The dashboard is designed for multi-campaign environments.

Yes. Reports can be exported or shared with your managers

We do not guarantee views as it is subject to the influencers creativity. Just like landing page testing, you have to conduct a couple of tests in order to get it right, we do suggest to work on a couple of ideas at once to make a sound comparison.

We do not show our list of influencers to the brands to avoid all of you requesting for the one famous influencer only. SushiVid strongly believes in nurturing our long-tailed influencers and believes they deserve a chance to propose to you equally.

A campaign can go from 14 days to 30 days depending on how complicated the content shoot is and if you require to ship products to the influencer. If it is an urgent request, please write to us directly at [email protected]

We try to review and approve new campaigns within 24 hours. If your campaign has not gotten approved after 24 hours, contact us.

Normally a campaign would not get the green light because:

The video/post will be uploaded to the influencer’s channel. Influencer management is about tapping on the influencer’s influence. However, if you would like the option to have the content created uploaded to your own social media channels as well, please inform the influencer in the brief as well, as there may be additional charges.

Payments are made through the platform 30 days after the content goes live. This is to ensure influencers do not archive content. Sometimes influencers may request for mobilisation fees upfront, which we do pay upfront on a case-by-case basis.

Yes. Payments are protected until tasks are completed. Usually it depends on how much of the work is done by the influencer/creator. On occasion, partial payment for work done is charged.

Thank Goodness this rarely happens as our workflow is quite bulletproof today, but if and when it happens, we do try to keep this amicable.

As an online portal, 50% of payment are to be paid upon acceptance of an influencer via bank transfer/ paypal and the balance will be collected upon completion of the campaign.

The production cost is borne by the influencer

Yes. Managed service is available for brands that prefer hands-off execution. We would usually ask client to approve the first 3 contents, and once we get a good idea on the look and feel that the client needs, we can take over entirely.

Strategy, brief writing, influencer selection, communication, monitoring, and reporting. Depending on whether we are working with an agency or directly with brands, our services may differ (and so will our costs)

Yes. We use cloud-based, industry-standard security. We are quite strict on a few things, changing of phone numbers by influencers, and entering bank details and TIN numbers. For these things, influencers have to do it themselves on the platform and not ask our team’s assistance as they are not permitted to update these information. If they absolutely need us to do it, they will have to write in a formal request to our CTO.

Yes. Video guides and onboarding calls are available. We love all our onboarding videos! We hope you love them too!

Creators can sign up with your phone numbers, and use an OTP instead of a password everytime you need to login. We do suggest that you fill up as much information as possible and keep them updated as we will use your pre-filled data to search for you whenever we are looking for influencers or creators for campaigns.

Yes, we do start with at least 1,000 followers on at least one of your social media platforms. We work with nano, micro, macro, and celebrity creators.

TikTok, Instagram, YouTube, Xiao Hong Shu (Red Note), Shopee, Facebook, X and more…

There is absolutely no contract, we won’t keep you against your will! You can work with both your MCN company and SushiVid, we go well together, like sushi and wasabi.

We display your information to help brands decide which Influencer gets picked but we DO NOT store your YouTube data. However, if the video was made for a campaign, that particular data will be extracted for the brand’s analytical use.

It is entirely up to you how active you wish to be on the site. However, you will miss out on the projects you might be interested in.

For now, whenever we have a campaign that you are suitable for, we will send you a whatsapp message. You will need to click “view it here” as WhatsApp requires your permission to send you the message. If you reply, we will add you to the influencer/ creator list for client to choose from. From time-to-time, we may need to ask you for pricing, and some other information that you do not already provide to us, and we will update that data on our system for you.

Creators upload drafts, links, and insights through automated submission links or via our WhatsApp messaging. Our AI agents will assist you 24 hours a day whether you need help with your draft submissions, checking your ideas, resending you your briefs or check on your payment details.

You’ll receive reminders, deadlines, and task checklists via WhatsApp. This is also AI automated. But fret not, we are also always available if you need to talk to us directly.

Yes. You can track all tasks in one dashboard if you login, or simply ask our AI chatbot anytime on our official WhatsApp numbers.

NO. If you are selected, the brand will send the product to you for free. No deductions are to be made from campaign payment. So that’s free products + payment.

Allow 48 hours for Brands to get back to you. Buzz them on private message and if there are still no replies, contact us via our live chat. Please also include the name of the Influencer/Brand, the campaign title and any other information you may have to help us make this as smooth sailing as possible.

There’s usually a quick response but in rare unforeseen circumstances that a Influencer goes all MIA on us, SushiVid will fish out a fair solution for both parties:

The platform shows your completed jobs, pending approvals, and payment status. We also provide you with your CP-58 to file your income taxes, and prepare invoices on your behalf so when the time comes, you can just download all the invoices one shot. In the future, you can also store all invoices in our platform whether the campaign is a SushiVid campaign or otherwise.

Yes. You will always see the job amount, deliverables, and terms upfront. We provide the full terms and conditions along with the brief for the campaign, but if you need more details, you can always also ask our AI assistants.

You can always reach out to us at any point if you feel like dropping out from a campaign. We understand that this can happen.

Yes. Negotiation is allowed based on campaign needs. It is always a willing buyer and willing seller market. You are always free to negotiate.

Yes. Task trackers, reminders, payments… and more tools to be built along the way.

Our KOL database is specifically designed to support creators, and for active KOLs, we frequently recommend them for brand campaigns.

The platform processing fee is only charged when a KOL is selected and successfully engaged in a campaign. Although SushiVid may propose KOLs for multiple campaigns, the fee is applied only once a KOL is confirmed for a campaign.

At every key stage of the process—job acceptance, job confirmation, and fund withdrawal—you will receive an email from us detailing the contribution to the platform. Although this is a one-time fee, we include it in all communications to ensure transparency and avoid confusion.

Your NRIC or passport information is important because it contains the full name, address, and identification number required for reporting to LHDN (Inland Revenue Board). Without this information, we cannot release payments.

In such cases, SushiVid will levy a 10% manual withdrawal fee. This fee covers the manual preparation of data submissions to LHDN (Inland Revenue Board) and MDEC (Malaysian Digital Economy), as well as the preparation of Form CP58 by SushiVid’s finance department.

If you, as a KOL, feel that the platform’s features do not benefit you, you have the option to opt out. In this case, SushiVid will still cover the marked-up KOL cost, but you will no longer be included in the active KOL list or receive the associated benefits.

You will also be responsible for filling out the CP58 form. For clarification, please refer to the LHDN website.

Please note that your decision to opt out will take effect from the next campaign onwards, should you receive another job from SushiVid. If you wish to opt back in after opting out, please contact us via the Contact Us page.

SushiVid is responsible for withholding the appropriate tax from payments to non-resident KOLs and remitting it to LHDN (Inland Revenue Board). The withheld tax must be paid to LHDN by the end of the following month after the payment is made to the non-resident KOL. If withholding tax is not deducted, SushiVid may be held liable for the unpaid tax and penalties.

Further details can be found on the LHDN

Difference between tax and non-tax residents:

Types of payments subject to withholding tax for non-resident KOLs:

Payments are typically made 30 days after your content is posted. For campaigns where multiple postings are spread out over the course of a week, payment will be released in a single batch. In such cases, payment may take up to 40 days after the final posting to be credited to your SushiVid wallet.

For campaigns involving multiple KOLs over a longer period (e.g., several weeks or more), payments will be processed within 30 days of each individual posting, rather than in a single batch.

Once you initiate a withdrawal, payment will be reflected in your bank account within 10 business days.