As the millennial generation moves to consuming media online, Brands must follow. Today’s generation craves content from authentic personalities. Advertising via social media allows Brands to create more genuine and engaging content by utilising citizen Influencers, a group who are challenging the celebrity status quo.
Just as sushi has transitioned from exclusive extravagance to the mainstream, social networks like YouTube and Instagram provide cost friendly platforms, which make advertising accessible to start-ups and SMEs. In fact, you can have a simple post, photo, review or video produced from as little as $100. A far cry from the celebrity endorsements of the past!
Unfortunately, with influencer marketing in its infancy in Asia, it has traditionally been difficult to connect local Influencers with Brands. Until now…
As Asia’s first Brand-Influencer marketplace, our goal at SushiVid is to help the region’s talent connect seamlessly; to create a space where Brands and Influencers can align to create great content.
With a keen interest in video content and social media, our CEO Yuh Wen Foong was fascinated by the way in which influencer marketing was taking off in Europe, the UK and the US. She wanted to replicate the concept for the Asian audience.
She had the experience in tech and start-ups. She had the idea. But she didn’t have a name. That all changed when she went for dinner with her co-founders. That meal? Sushi.
Since that momentous dinner in October 2015, things have moved fast for SushiVid. We secured angel investment that November and launched for YouTube Influencers in January 2016. By April 2016 we’d signed our first campaign deal with Hermo.my
At the time of writing we’ve partnered with over 100 Brands and 500 carefully handpicked Influencers from Malaysia, Singapore, Indonesia and Thailand. Not to show off, but we’ve also seen continued traction, with our revenue doubling each month.
We’ve also heeded the call and expanded our offering beyond YouTube, and are now connecting Brands with Asia’s brightest Instagram stars. As we continue to grow, we will create a space for other social media and influencer platforms.
It’s not just Brands and Influencers who are taking notice of SushiVid. We’re really proud to have been invited to join both the MaGIC Accelerator Program and DBS HotSpot Accelerator