About SushiVid and our team

As the millennial generation moves to consuming media online, Brands must follow. Today’s generation craves content from authentic personalities. Advertising via social media allows Brands to create more genuine and engaging content by utilising citizen Influencers, a group who are challenging the celebrity status quo.

Just as sushi has transitioned from exclusive extravagance to the mainstream, social networks like YouTube and Instragram provide cost friendly platforms, which make advertising accessible to start-ups and SMEs. In fact, you can have a simple post, photo, review or video produced from as little as $100. A far cry from the celebrity endorsements of the past!


SushiVid exhibiting at DBS Hotspot

SushiVid exhibits at DBS Hotspot 2016


Unfortunately, with influencer marketing in its infancy in Asia, it has traditionally been difficult to connect local Influencers with Brands. Until now…

As Asia’s first Brand-Influencer marketplace, our goal at SushiVid is to help the region’s talent connect seamlessly; to create a space where Brands and Influencers can align to create great content.

Our Story

With a keen interest in video content and social media, our CEO Yuh Wen Foong was fascinated by the way in which influencer marketing was taking off in Europe, the UK and the US. She wanted to replicate the concept for the Asian audience.

She had the experience in tech and start-ups. She had the idea. But she didn’t have a name. That all changed when she went for dinner with her co-founders. That meal? Sushi.

Since that momentous dinner in October 2015, things have moved fast for SushiVid. We secured angel investment that November and launched for YouTube Influencers in January 2016. By April 2016 we’d signed our first campaign deal with Hermo.my.


SushiVid team exhibiting for MDEC #MYCYBERSALESushiVid team exhibiting for MDEC's #MYCYBERSALE launch event


At the time of writing we’ve partnered with over 100 Brands and 500 carefully handpicked Influencers from Malaysia, Singapore, Indonesia and Thailand. Not to show off, but we’ve also seen continued traction, with our revenue doubling each month.

We’ve also heeded the call and expanded our offering beyond YouTube, and are now connecting Brands with Asia’s brightest Instagram stars. As we continue to grow, we will create a space for other social media and influencer platforms. 

It’s not just Brands and Influencers who are taking notice of SushiVid. We’re really proud to have been invited to join both the MaGIC Accelerator Program and DBS HotSpot Accelerator.

The Team

SushiVid team photo

From left to right: Mak, Firdaus, Wen, Armand, Joelle, Jacky, Chloe


Boasting a wealth of diverse experience, we have the perfect team to make SushiVid one of Asia’s great technology Brands. Allow us to introduce you:

Leading the team is Wen. As a former actress (read: influencer wannabe), Wen has an appreciation of what it takes to produce great content. She has also spent over three years working with technology start-ups, meaning she is perfectly poised to lead SushiVid from start-up to expansion and beyond.

Drawing on her own experiences, Wen is committed to fostering healthy relationships between Brands and Influencers; an environment in which Brands receive the best standard in videos and posts, and Influencers are paid promptly for their creativity.

Mak Kwan Wuey (Mak) is one of life’s great visionaries and problem solvers. He’s also a deft hand with technology, having won a hackathon only six weeks after learning how to code.

Before joining SushiVid, Mak completed a degree in telco engineering and conducted 3G training for native Mandarin speakers in Taiwan. He also has three years’ experience working with start-ups. Mak believes that SushiVid has the power to change the face of influencer marketing in South-East Asia.

Joelle Choong (Joelle) is the team’s resident influencer and even featured in the Hermo.my video campaign. She holds a Bachelor of Arts (Hons) majoring in Mass Communication from a UK university and is also a very talented musician and linguist. With her love of all things social, you can find Joelle vlogging, blogging and posting on all the major platforms. She is thus suitably positioned to assist our influencer shoal with any problems they’re facing.

Firdaus, Armand and Chloe have joined the team to align with Brands and help them grow their influencer campaigns. While Jacky is just Jacky - our amazing developer! 

Join Us

We’re hiring and would love to hear from talented social media enthusiasts. If that’s you, send your CV to Yuh Wen Foong: wen@sushivid.com