Our AI has learned the skills our team uses every day and taken in every campaign we've run over the past 11 years. It puts that knowledge base to work to come up with the best campaign, the best KOL recommendations and the best campaign brief for you, without needing our manpower.
Launch offer: the first 100 brands to sign up run one campaign with absolutely no service fee.
Launching in Malaysia no later than Q2 2027. Join the waitlist to claim one of the first 100 spots — we'll let you know the moment it's ready.
We actually started as a marketplace. But early on, we found that influencer marketing wasn't as standardised as, say, a normal HR hire — every brief, creator, and campaign had its own quirks. So we became a managed service agency instead, and did the unscalable, hands-on work of running every campaign ourselves.
That's given us years of playbook: how briefs get written, how creators are matched, what makes a campaign succeed or stall. We've since taught that playbook to our AI, and it keeps learning from every campaign we run.
So we're finally bringing Marketplace back — this time with AI doing the work that used to need our team, including reviewing every draft. You keep the final say. No account manager and no agency manpower: that's how we keep the cost low.
We tried self-serve before the market, the technology, and our own data were ready for it. Three things have changed.
When we first tried this, influencer marketing was still a little too foreign — pricing wasn't standardised, and there wasn't enough data yet to know what a fair rate or a good result looked like. Years of campaigns later, we and the wider market finally have the benchmarks to make self-serve reliable.
SME and self-serve clients need real hand-holding — walking through briefs, chasing drafts, answering basic questions. The manpower that attention used to take never justified the cost for smaller accounts. Now AI handles that legwork, which finally makes serving self-serve clients cost-justified.
We've systematically tracked influencer pricing, engagement, audience growth, and location data for over a decade. Other platforms can scrape a public profile in seconds — they can't scrape what an influencer actually charges, or how to reach them directly.
Our platform automatically flags whether a KOL's rate is above or below the same-tier average — built on over a decade of tracked pricing data.
Marketplace is a new self-serve layer, but it's built on the same platform already running our Managed Service campaigns today.
Marketplace gives you the same influencer marketing engine behind our Managed Service, now with AI doing the legwork that used to need a human.
AI guides you through creating a solid campaign brief, instead of you starting from a blank page.
Get basic content ideas and campaign strategy suggestions to start from, drawn from our own playbook.
AI follows up with KOLs on outstanding drafts and deadlines, so you don't have to chase anyone yourself.
AI reviews every draft against your brief first, and you give the final approval before anything goes live.
AI handles the repetitive, menial tasks — creator discovery, campaign setup, and payments still work the same way they do on our platform today.
Brands don't need to build a campaign from scratch. Chat with our AI, and it takes the brief all the way to a finished report, and you approve at the moments that matter.
Tell our AI what you're looking for, and it puts together a full campaign brief for you.
AI drafts a proposal from your brief, including the KOLs it recommends. You approve it before it goes any further.
AI shortlists relevant creators, reaches out to them, and checks their interest in your campaign.
AI puts together content direction for the campaign and disseminates it to the creators involved.
AI checks every draft against your brief, then you do the final check before it goes live.
Once content is live, campaign reports are generated automatically — no manual pulling of numbers.
Because AI does the work our team used to do, Marketplace runs without our manpower, and costs a fraction of our Managed Service.
Marketplace doesn't replace our Managed Service — it's a self-serve option alongside it, for brands who'd rather run things themselves.
Yes — our platform already supports influencers directly: withdrawing funds, updating their profile, and uploading drafts. What's coming next is the brand side — letting you create briefs and run campaigns yourself, without us managing it end-to-end.
Yes. AI runs the campaign end to end, from your brief and KOL recommendations to reminding creators and vetting every draft against your brief. Our team is no longer needed; you do the final check before content goes live. That's how we keep the cost low.
No later than Q2 2027, launching first in Malaysia. Join the waitlist and we'll notify you the moment it's ready.
Yes — Marketplace is a self-serve option alongside our existing Managed Service, not a replacement for it. You can continue working with a dedicated account manager as usual.
Malaysia only, for now. That's where the vast majority of our influencer network is — over 41,000 influencers in our database. Our Managed Service still covers Malaysia, Singapore, and Vietnam.
Yes — Marketplace will cost a fraction of our Managed Service, because it runs without our team's manpower. Full pricing will be shared closer to launch.
The first 100 brands to sign up can run one campaign on Marketplace with absolutely no service fee. Creator fees still apply. Join the waitlist to claim your spot.
The first 100 brands to sign up run one campaign with absolutely no service fee. Join the waitlist to claim your spot.
Join Waitlist