Reach Malaysia's Chinese-speaking audience where they search for recommendations. SushiVid has worked with 200+ Malaysian Xiaohongshu (RedNote) KOLs, with campaigns focused on beauty, F&B and travel.
Part of SushiVid's network of 41,000+ influencers, built over 11 years of KOL marketing.
Xiaohongshu works differently from a social feed. People go there to look things up: what to buy, where to eat and where to go.
Users search Xiaohongshu for reviews and recommendations, so a good note keeps being found long after the day it's posted.
It's a natural home for Malaysia's Chinese-speaking consumers, an audience that's easy to miss with Instagram and TikTok alone.
Notes are personal and detailed — swatches, menus, itineraries — the kind of first-hand review that moves a considered purchase.
Our Xiaohongshu campaigns focus on three categories where first-hand reviews drive the decision.
Swatches, routines, before-and-after notes and honest product reviews from creators your audience already follows.
Restaurant, café and new-menu notes that people save and search for when deciding where to eat.
Hotel stays, destinations and itineraries, written by creators who actually went.
We turn your goals into a campaign brief and pick the right mix of creators for your category.
We shortlist from the 200+ Malaysian Xiaohongshu KOLs we've worked with, and negotiate rates for you.
We direct each note, including the keywords people search for, and review every draft before it goes live.
Notes can be paired with an Instagram Reel from the same creator, and you get one report for the campaign.
From our own campaign quotes, a Xiaohongshu note paired with an Instagram Reel averages RM550 per creator for creators with 10,000–29,999 followers. That's the creator fee only, before our management fee and SST.
Managed influencer campaigns start from RM10,000 a month, with a minimum of six months. See full creator rates and a worked budget example in our 2026 pricing guide →
Xiaohongshu, also known as RedNote or XHS, is a lifestyle platform where people share notes — photos, short videos and reviews — about beauty, food, travel and more. Many users search it like a search engine for recommendations.
We've worked with 200+ Xiaohongshu KOLs in Malaysia, as part of our wider database of 41,000+ influencers.
Our Xiaohongshu campaigns focus on beauty and skincare, F&B, and travel — categories where people look for first-hand reviews before they decide.
From our campaign quotes, a Xiaohongshu note plus an Instagram Reel averages RM550 per creator at 10,000–29,999 followers, before management fee and SST. Managed campaigns start from RM10,000 a month for at least six months.
Yes. Xiaohongshu notes can be paired with an Instagram Reel from the same creator, and we can run Xiaohongshu alongside Instagram and TikTok creators in the same campaign.
Tell us your product, your budget and what you've already tried. We reply within one business day.
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