Case Studies

We have put together some of the best work from our brands to showcase how they utilise influencer marketing to run and support their campaigns. These campaigns are segregated based on categories such as retail businesses, consumer goods, APP installations, product launches, e-commerce marketplaces, offline events, and many more.

Category: eCommerce

Shopee has engaged SushiVid for their 3.3 Mega Sale 2020 campaign. 100 influencers were engaged to seed videos, picture postings and IG stories on social media for the Mega Sale promotions and have generated a lot of noise for the campaign. For this campaign, the influencers were chosen from the seeder category with the strategy to create loads of contents to flood the social media platforms with the promotions for the mega sale.


Category: eCommerce

SushiVid was engaged by Lazada in 2018 for their 11.11 Shopping Festival campaign, which was the Lazada 11.11 Supershow Concert. SushiVid was tasked to engage a mix of mid-tier, high-tier, macros and a small number of alpha influencers. The influencers profiles are race mix of males and females, with a series of content generated on Instagram surrounding how to win an invite to the concert, the deals on Lazada during 11.11, how the influencers enjoyed themselves at the concert, and when the influencers received the products they have ordered from Lazada during 11.11.

> 6 million

Category: Tech Device

3 years ago, SushiVid has worked with Vikarworld, a YouTube channel by YouTuber, Vikneswaran to showcase the product usage of TP Link device and increase the brand awareness. The campaign idea to use a paranormal activity prank with TP Link device and captured via CCTV format has created a lot of noise, even until today.


Category: App

Capture app provides users with cloud storage for their photos and videos. For Digi users, they get extra storage of 30GB and 100GB for prepaid and post-paid users respectively. Digi users will also enjoy free uploads that will not eat up their monthly data allocation. Influencers were engaged for video and picture content to Digi users the features of Capture app, and how would the app benefit them. The content included personal stories of how they use the app, reviews of the app and etc.


Category: Business-to-Business

Lafarge Malaysia embarked on an ambitious transformation of the company’s concrete trucks and cement tankers by holding a truck design competition among students from local universities and colleges. It is aimed to totally change the image and perception of the usual dirty and boring looking cement trucks into colourful and vibrant trucks on the streets. Lafarge also hopes that by transforming the trucks into works of art will enable residents to view their city in a different perspective and increasing happiness.

> 15,000

Category: Consumer Goods

LG Puricare Tankless Water Purifier reached out to SushiVid to run a campaign for their brand awareness as well as advocation. The idea was to bring the selected influencers (3 influencers) over to Korea to experience the product itself and to put up some social media postings, emphasising the brand’s benefit.


Category: Product Launch

Alba is a Japanese wristwatch that was created in 1979 by Seiko Watch Corporation. Throughout the years, Alba watches have gained over millions of satisfied new customers specially in the Asian and Middle Easter market. In February 2019, Alba Malaysia was interested in using influencer marketing to create awareness for the new launching of the Alba 2018/19 SS collection. During the campaign, 7 influencers has engaged for several IG postings to promote and create awareness for the new product launch. The campaign managed to gain 4.46% engagement, which was more than the initial expectation.


Category: Food & Beverage

The client, SOJITZ Sdn Bhd intends to bring together all Japanese food lovers via influencer marketing to Kagura Ramen at Lot10 in a holistic manner to acquire new customers (especially the Malay crowd), drive trials and to increase brand awareness. In November 2019, SOJITZ has engaged SushiVid for its influencer marketing campaign. The campaign managed to gather an overall of 34.40% engagement rate, which is above the 4% industry rate for sponsored postings. The client has also mentioned that the coupons being used for the new Malay customers were at 6.30%, which is higher than their usual usage of 4%.


Category: Retail

Poh Kong is one of the largest jewellery retain chain stores in Malaysia. They were interested in exploring influencer marketing to drive sales and increase the awareness for the Golden Note of Hope among the youth during 2019’s Chinese New Year. During the campaign period, SushiVid has engaged 8 influencers for social postings on Instagram. The campaign has gained an overall of 2.68% engagement rate, which is above the 2% industry rate.


Category: Food & Beverage

Seoul Garden offers an array of authentic Korean dishes and halal-certified to meet the growing demands of the Muslim market. Seoul Garden wanted to grow the brand in tandem with the customers - from students to working adults to starting a family. Hence, in November 2018, it has engaged SushiVid to assist them in creating brand awareness through influencer marketing for their newly launched outlet. 6 influencers were engaged for several IG postings and the campaign managed to gain an overall of 3.66% engagement rate.


Category: Cost-Per-Sale Series

Ecott Cosme, a Japanese organic skincare series was SushiVid’s first customer in the commission based model. 5 beauty influencers were engaged to promote Ecott Cosme via, an influencer commerce platform aiding brands to sell products through influencers collaborations. SushiVid got the influencers to conduct live stream sessions on their Instagram and some other postings to drive users to the live sessions. The brands page saw an influx of queries from users, we generated a lot of talk for this brand and sold some products!


Category: Live Stream Series

Placentor Vegetal, a French product has reached out to SushiVid to assist them with brand awareness and educate consumers with complex skincare how Placentor could benefit them. 5 beauty influencers were engaged to promote via live streaming sessions accompanied by other postings with products given to them beforehand.

> 2,500