The Brief
YSL Beauty wanted to drive a fast, high-volume Raya gift-with-purchase promotion, needing enough creator volume and speed to move real inventory within the festive window.
The Approach
SushiVid engaged and onboarded 50 TikTok creators in under two weeks, coordinating content around the Raya gift promotion to build urgency ahead of the redemption period.
The Results
The campaign reached 5.8 million people, and the gift promotion was fully redeemed within just 2 days of launch.