The pandemic impacted businesses across every sector, influencer marketing included. As demand for all things online surged, we saw an influx of new influencer marketing agencies and had to adjust quickly to stay competitive.
As a forward-looking business, we wanted to understand what's next for influencer marketing over a 3-5 year horizon. We spoke with business leaders, entrepreneurs and media contacts to get a feel for where the market is heading.
In this e-book, we share the pandemic's impact on tourism, property, the decentralisation of cities, online fatigue, the mass adoption of technology by older generations, and some new ideas for staying competitive in influencer marketing.