During the MCO period, everyone picked up a skill or two, and cooking was one of them. In this campaign, we used the opportunity to show audiences how to use JIF's crunchy peanut butter to recreate local recipes — think rojak sauce, but with peanut butter instead of frying peanuts from scratch.
Wonder how we helped JIF reach local audiences? Download the e-book to find out how influencer marketing worked as part of their brand strategy.