Case Study - JIF's Influencer Marketing


uring the MCO period, everyone picked up a skill or two and cooking was one of them.

In this campaign, we wanted to use this opportunity to share with the audience how to use JIF's crunchy peanut butter to recreate local recipes. We were thinking rojak sauce but using peanut butter instead of frying peanuts from scratch!

Wonder how we help JIF to reach the local audiences? Download the E-Book to find out how influencer marketing work as part of your brand strategy!

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