SushiVid Launches Influencer Workshop to Help New Content Creators

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Aspiring local content creators were treated to a workshop full of sponsorship opportunities with brands including Hermo, b.liv, Havaianas, Lazada, MILO® NUTRI UP™, BLU, JBL, ZICO® Coconut Water, Monster Energy, and TagBooth.

The social media influencer workshop, dubbed Crunch, was organised by SushiVid and supported by the Malaysian Digital Economy Corporation (MDEC), encouraging branded content creation across YouTube, Instagram, Facebook, and blogs.

Seasoned content creators — including comedian YouTubers Vikneswaran Veerasundar (Vikarworld), Adam Shamil, and Taneshh — shared their experience working with brands and their creative process for producing fun, authentic content.

“We would like to support and create a complete New Media community that will learn and leverage on each other, and hope they will utilise platforms like SushiVid to fuel their growth together,” said MDEC's VP of Creative Content and Technologies, Hasnul Hadi Samsudin, who was present at the event.

SushiVid CEO Foong Yuh Wen shared that SushiVid had successfully paid out RM293,000 to long-tail influencers over 10 months, and announced future plans including new blogger integration and a monthly pricing plan for brands. For the full list of sponsors, speakers, and past campaigns featured at the event, see the original press release below.

See our behind-the-scenes recap of the Crunch workshop for more photos and highlights from the event.