CRUNCH: What Happened at SushiVid's First Influencer Workshop

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CRUNCH was SushiVid's first event: a workshop that brought content creators together with brands and industry speakers. This recap covers why SushiVid ran it, who spoke and sponsored, the giveaways and winners, the results in numbers, and what SushiVid shared about its plans.

What is the CRUNCH workshop?

CRUNCH is a gathering of social media content creators of all sizes. Its aim is to help young creators make better-quality content and grow their channels through sponsorship.

SushiVid wanted a very Insta-worthy venue, with plenty of brands that could interact directly with the influencers and give hands-on experience in taking Instagram photos that earn strong engagement.

As a brand-new company, SushiVid worried that not enough influencers would come. In the end, they did.

Behind the scenes

The SushiVid team was on site from 7.30am to set up the workshop.

The sponsors

Main sponsors:

• Hermo
• b.liv
• Havaianas
• Lazada
• Milo Nutri-Up
• BLU
• JBL

Other supporters: Monster Energy, ZICO coconut water and Tag Booth (photo booth).

The speakers

SushiVid brought together people who believed in its vision to grow aspiring content creators.

• Tan Sri Vincent Lee, honorary lifetime president of the 4As Advertising Board, officiated the event and shared his biggest advice for young aspiring creators.
• Hansul Hadi Samsudin, MDEC. MDEC supported #SushiVidCRUNCH and shared its goals to support and grow the New Media community. MDEC's VP of Creative Content and Technologies said he hopes MDEC and SushiVid will work together to fuel their growth.
• Roberto Mata, Head of Online Marketing at Lazada, shared Lazada's affiliate marketing programme for SushiVid's influencers. Lazada has been a big supporter of SushiVid and brought along brands such as Coca-Cola, JBL and BLU.
• A creator panel with Taneshh, Vikarworld and Adamshamil.

Giveaways and other attractions

Other brands supported the event with door gifts, lucky draws and more:

• Goodie bags for participants
• Every participant went home with a pair of JBL earphones
• 6 BLU mobile phones were awarded for the best Instagram posts

Some well-known faces also came along:

The winners

Winners took home prizes from b.liv, Havaianas and Hermo, and the best Instagram posts won BLU mobile phones.

The results

Some of the creators who posted from the day: @michelletan729, @andrealitylok, @wendypua, @thesidneychan, @tag.booth, @yuhwen_foong, @j_sun0509, @makhonkit, @eivinying, @watermaks, @kaza_van.orias, @vanessalky_, @izzat_rahman, @wuikathy, @mrjocko, @itshenryc, @kellychin14.

Key sharing from SushiVid

SushiVid's vision is to help people who want to become content creators become successful ones. SushiVid's founder, Wen, said the company had paid out RM350,000 to long-tail influencers in 10 months.

She also announced SushiVid's future plans:

• A new blogger integration
• A monthly pricing plan for brands that want to do influencer marketing

Who is SushiVid?

SushiVid is a company with a vision to enable anyone to become an influencer: a technology platform that helps influencers find gigs online proactively and efficiently. SushiVid describes itself as ridiculously transparent, makes no contracts whatsoever with influencers, and does not sell sushi.

Work with SushiVid

Are you a creator? Join SushiVid as a creator to find paid brand campaigns. Are you a brand? See managed influencer marketing.

Frequently asked questions