Press Release: SushiVid Live Stream Incubator Launch
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SushiVid, ASEAN's leading influencer marketing company, launched its Live Stream Incubator Program — The SV Live Room, with the tagline “Go Live, Be Your Own Boss” — to help equip Malaysians and SMEs to cater to the rising demand for live streams. Run in exclusive partnership with Lazada Malaysia, the programme ran from 18 May to 6 July 2021 via Zoom and on the Lazada platform.
The 8-week course, with an additional 1-month free consultation for live stream practicals, covered everything participants needed to know about live streaming — from naming a live stream and scripting, to studio setup, presentation skills, choosing live stream software, and wardrobe preparation — across platforms including Facebook, Lazada, Shopee, and JOOX.
Participants also got the chance to live stream on Lazada Malaysia's Shoppertainment feature, Lazlive.
“The Live Stream Incubator Course aims to be the solution by promptly grooming a group of live streamers to fit the demand. We can't succeed in building an industry without sufficient players in the market — we just want to be the catalyst to make this happen,” said Yuhwen Foong, Founder & CEO of SushiVid.
“With e-commerce on an upward trajectory in the country, we believe live streaming is revolutionising the way people shop online. Influencers and content creators are playing a significant role in driving retail transformation and e-commerce success,” said Diana Boo, Chief Marketing Officer, Lazada Malaysia.