Hashtags help the right people find your posts. This guide gives you ready-to-use Instagram hashtags for eight popular niches, with a quick tip for each one. It then shares five caption tips to keep your posts clean and easy to read. Use it for your own posts or as a starting point for influencer campaign briefs.
Instagram hashtags by niche
Copy the set that matches your content, then mix in a few that are specific to your post.
Fashion
#ootd #fashionista #stylegram #whatiwore #fashionblog #styleblogger #streetfashion #instafashion #lookoftheday #ootdmagazine #fashionblogger #fashioninspo #styleinspiration
Tip: Don't be shy, brag a little by adding the brand's hashtag, e.g. #gucci #nike #zara.
Travel
#trip #traveling #cityscape #travelblog #wanderlust #travelgram #traveldiaries #adventure #travelphoto #solotraveler #instatravel #travelblogging #travelblogger #dametraveler #travelbloggerlife
Tip: Hashtag the place you are visiting as well. Extra tip: you can write how you feel at that moment, e.g. #happy #inspired #melancholy.
Gadget
#gear #device #gadget #geek #tech #instagadget #electronic #instatech #technews #futuretech #coolgadgets #technology #smartphone #entertainment
Tip: Don't forget to tag the product, e.g. #samsung #samsunggalaxys8 #android.
Beauty
#beautycare #beautyguru #beautytips #hairgoals #instanails #beautyblog #instabeauty #nailstagram #instamakeup #makeupartist #makeupbyme #makeupaddict #hairinspiration #beautyblogger #beautyproducts
Tip: Feel free to add the products you used as well, e.g. #sephora #maybelline #nyx.
Fitness
#fitspo #fitfam #justdoit #training #trainhard #getstrong #fitspiration #noexcuses #cleaneating #fitnessgoals #nopainnogain #personaltrainer #healthylifestyle #fitnessblogger
Tip: Don't forget to hashtag the sport you are doing, from #running to #yoga.
Lifestyle
#lifestyle #blogger #bloggerlife #petitejoys #ontheblog #theblogissue #thatsdarling #livecolorfully #thehappynow #livethelittlethings #darlingweekend #darlingmovement
Tip: If you want to be specific, you can tag the country you are in, e.g. #indonesiablogger #singaporeblogger #malaysiablogger.
Food
#eats #food #lunch #dessert #dinner #hungry #breakfast #foodlovers #foodies #foodblog #yummy #nomnom #foodporn #instafood #foodgasm #foodaddict #foodstyling #foodblogger #foodstagram #foodoftheday #foodforfoodies #eatingfortheinsta #foodphotography
Mommy and parenting
#mommylife #dailyparenting #letthembelittle #pregnancyblog #mytinymoments #candidchildhood #nothingisordinary #motherhoodrising #mommybloggers #parentingblogger #momswithcameras #childhoodunplugged #uniteinmotherhood #motherhoodunplugged
5 Instagram caption tips
Tip 1: Put your hashtags in a comment
You don't have to spam your caption with hashtags. Try writing your hashtags as a comment instead. They will still appear on the hashtag feed. Plus, once the comments start coming in, your hashtags disappear into the sea of comments.
Tip 2: Or push them below the caption
Too lazy to write in two different places? That's okay. You can still put your hashtags in your caption without overloading your paragraph. Don't end your sentence with a full stop. Instead, press Enter and add a full stop on each new line a few times, then add your hashtags below. Your caption looks much cleaner and less overwhelming.
Tip 3: Pick hashtags with the most users
When picking hashtags, go for the ones with the most users. More people will be able to see you if the tag has more visits. Instagram shows how many public posts use each hashtag (the guide's example: #sushivid with 1,105,355 public posts).
Tip 4: Tag brands on the photo, not in the caption
Instead of tagging brands in the caption, save space and tag them on your picture instead.
Tip 5: Use apps to help you write
Not sure what to write, or worried about your grammar? These apps can help:
- Captiona: helps generate ideas for your Instagram caption when you type in a keyword related to your content.
- Grammarly: catches spelling errors and misused commas, and even suggests synonyms to add variety to your writing.
Run hashtag-smart influencer campaigns
SushiVid helps brands find, hire and work with social media influencers at scale. If you want creators who already know how to write captions and hashtags that get found, see our managed influencer marketing service. Creators can also join SushiVid to get matched with brand campaigns.
Download the hashtag guide (PDF)
2-page PDF, free, no sign-up.
Frequently asked questions
Should I put hashtags in the caption or in a comment?
Both work. Hashtags in a comment still appear on the hashtag feed and keep your caption clean. If you prefer the caption, put the hashtags a few lines below your text.
How do I choose the best hashtags for my post?
Pick hashtags that match your niche and have the most users, because more people can see you when a tag has more visits. Then add specific tags such as the brand, product, place or sport.
Should I tag brands in my Instagram caption?
You can, but the guide suggests tagging brands on the photo instead to save caption space. Adding a brand hashtag such as #nike is also fine.