People share posts that make them feel something, and that say something about who they are. This scorecard helps you test a post before you publish it. Part one rates the emotional response your content creates. Part two is a checklist of the social reasons people share.
Part 1: The shareability scorecard
Rate how strongly your post triggers each of the 12 emotions below, on a scale of 1 to 10. The scorecard gives a word for points 4, 7 and 10 on each scale, so you can judge the intensity. Write your score for each emotion.
| Emotion | 4 | 7 | 10 |
|---|---|---|---|
| Inspiration | Heartened | Moved | Inspired |
| Comedy | Smiled | Chuckled | Shrieking |
| Enjoyment | Pleased | Delighted | Ecstatic |
| Dignity | Grateful | Appreciative | Super proud |
| Astonished | Amazed | Awe | Astonished |
| Nostalgia | Dreamy | Sentimental | Deeply nostalgic |
| Sadness | Melancholic | Crying | Depressing |
| Informative | Acknowledged | Open-minded | Genius |
| Rage | Discontented | Enraged | Furious |
| Fear | Anxious | Scared | Petrified |
| Repulsion | Unpleasant | Disgusted | Appalled |
| Bafflement | Hesitant | Puzzled | Confused AF |
How to read your score
Try to keep your content above 7. Anything above 7 is good. Great job! Anything below 7, fix it.
You don't need every emotion to score high. A strong post usually hits one or two of them hard, rather than all of them a little.
Part 2: The social incentive checklist
Sharing is personal. Before you post, tick each reason that applies. The more boxes your content ticks, the more reasons your audience has to pass it on.
Making a statement
I want to be known for something and this content helps me express myself.
Make me look cool
This content helps me share to the people who are interested in doing the same.
Hobbies/passion
I have a lot of passion to give and this content helps me share all my passion and interest to people everywhere.
Save the world
Helping people is what I want to do and this content gives me a great opportunity to create awareness of a good cause.
Benefit others
Sharing this content about this product/service not only benefits me but also the people around me.
Networking opportunity
This content is a great way to connect with new people or stay connected, and gives us the opportunity to talk about a new topic.
Getting statements
I like hearing other people on matters I'm interested in, and this content allows me to share my opinion and read about what other people think.
Create content people want to share
Shareable content is what makes influencer campaigns travel beyond paid reach. If you want creators who know how to hit these emotional and social triggers, see our managed influencer marketing service or browse our case studies.
Download the scorecard (PDF)
2-page printable PDF, free, no sign-up.
Frequently asked questions
What is a shareability scorecard?
It is a worksheet that rates how strongly a post triggers 12 emotions, such as inspiration, comedy and nostalgia, on a scale of 1 to 10. It helps you judge whether people are likely to share the post.
What is a good shareability score?
Aim for above 7. Anything above 7 is good; anything below 7 should be fixed before you publish.
Why do people share content on social media?
The checklist lists seven social reasons: making a statement, looking cool, sharing a hobby or passion, saving the world, benefiting others, networking, and hearing other people's opinions.