The Brief
As part of the government-backed ePenjana initiative, a large number of local SMEs needed a fast, structured way onto e-commerce and social selling.
The Approach
SushiVid onboarded 60 SMEs onto ConfirmPlusChop, covering product listings, livestream sessions and Instagram campaigns so each brand had a full go-to-market path, not just a listing.
The Results
Across the 60 onboarded brands, the initiative generated 54,379 in reach, giving previously offline SMEs a genuine first foothold in e-commerce.