The Brief
ePenjana was part of the Malaysian government's economic‑recovery push, helping local businesses get onto digital channels at a moment when doing so had become essential. The challenge was structural and urgent: a large number of micro and small businesses needed a fast, guided route onto e‑commerce and social selling — many for the first time — not just somewhere to list, but a real way to go to market.
The Approach
SushiVid onboarded 60 government‑backed SMEs onto ConfirmPlusChop with a full go‑to‑market path rather than a bare listing. Each brand was set up across product listings, livestream sessions and Instagram campaigns — the complete toolkit to be discovered, demonstrated and sold — so that businesses new to digital had a genuine on‑ramp instead of an empty storefront.
The Execution
Onboarding 60 brands at once meant standardising a repeatable path: list the products, run the livestreams, activate the social campaigns, so each SME arrived online ready to sell rather than just present. Livestreams in particular gave small, unknown brands a way to demonstrate and build trust that a static listing couldn't, while the Instagram campaigns drove the awareness to bring shoppers in.
The Results
Across the 60 onboarded brands, the campaign generated 54,379 in reach — giving dozens of local SMEs a real, structured entry into e‑commerce and social selling as part of the national recovery effort.
The Takeaway
Helping small businesses go digital takes more than a listing — it takes a whole path. By pairing storefront setup with livestreams and social campaigns, ePenjana gave 60 SMEs a genuine go‑to‑market, not just a presence. The lesson: for businesses new to e‑commerce, structure and support — list, demonstrate, promote — is what turns being online into actually selling.