The Brief
For the launch of its first physical retail store, jewellery brand ZCOVA needed to turn a single opening-day event into sustained online reach and foot traffic.
The Approach
SushiVid brought in 14 KOLs, each briefed around the theme of love and commitment to match ZCOVA's jewellery positioning, to document and promote the store launch across their channels.
The Results
The launch generated over 1 million in reach and 1.2 million views, giving ZCOVA's first store a launch footprint well beyond the physical event itself.