The Brief
Launching a new supplement formula, VitaHealth needed sustained credibility-building content rather than a single launch-week spike, since supplement purchase decisions often take time.
The Approach
SushiVid ran a 3-month program with 10 influencers reviewing the new Asta-Glutathione formula, each carrying a personal promo code to track individual contribution to sales.
The Results
Over the 3 months, the campaign reached 1.8 million people and generated 221,000 views, with promo codes giving VitaHealth clear visibility into which creators drove real purchases.