The Brief
For its 8th anniversary, Traveloka wanted the milestone to feel like a genuine community celebration — a shared moment with its users — rather than a standard promotional push dressed up as a birthday. The challenge was tone: celebrate warmly while still pointing people toward the offers that made the anniversary worth acting on.
The Approach
SushiVid coordinated 130 influencers across Instagram posts and Stories to mark the celebration, weaving the brand's birthday into their own content. Crucially, 126 Link‑in‑Bio insertions gave followers a direct path from the celebratory content straight to Traveloka's offers — joy and journey in one tap.
The Execution
The large roster gave the anniversary the feel of a genuine, widely‑shared moment rather than a solo brand announcement, while the Link‑in‑Bio insertions quietly did the commercial work — turning a celebratory scroll into a booking opportunity without breaking the festive mood. Spreading the celebration across 130 creators, on both posts and Stories, also gave the anniversary a sense of scale and spontaneity — many voices marking the moment at once — that a single brand announcement could never manufacture.
The Results
The anniversary campaign reached 1.2 million people and generated 187,000 views, with the Link‑in‑Bio insertions providing a direct route from celebration content to booking.
The Takeaway
A brand milestone works best as a community moment with a quiet commercial engine underneath. Many creators celebrating together makes an anniversary feel real; a direct link turns that goodwill into bookings. The lesson: lead with the celebration, build in the path to purchase, and let the two reinforce each other.