The Brief
Touch 'n Go Digital needed to explain the mechanics of its #EverydayCashback program clearly enough that users understood exactly how and where they'd benefit.
The Approach
SushiVid worked with 84 influencers, each with between 50K and 1M followers, to break down the cashback mechanics and perks in relatable, explainer-style content rather than pure promotional messaging.
The Results
The explainer-led approach reached an exceptional 16.4 million people and generated 2.6 million views, making it the widest-reaching campaign in this collection.