The Brief
Taiwan Select needed a way to showcase Taiwanese products to Malaysian audiences in a format that felt live and interactive rather than a static catalogue.
The Approach
SushiVid ran livestream sessions on Instagram and Facebook with 4 influencers, demonstrating the products in real time and directing viewers to join the live sessions.
The Results
The livestreams reached 182,000 people, generated 141,000 views, and drove over 4,000 clicks into the live sessions themselves.