The Brief
Summerie and Machine wanted a joint Raya activation that would drive real audience participation, not just passive viewing.
The Approach
SushiVid paired 8 macro influencers with a giveaway mechanic built around a Raya selfie contest, giving audiences a direct incentive to join in rather than just watch.
The Results
The contest format drove 233,000 in reach and 261,000 views, with engagement standing out well above typical passive-content benchmarks.