The Brief
Summerie wanted to drive traffic to its Guardian-exclusive promo code while also building broader engagement through a giveaway mechanic.
The Approach
SushiVid combined both angles in one push — influencers promoted the Guardian-exclusive code alongside a RM100 Beauty Box giveaway, giving audiences two distinct reasons to engage.
The Results
The combined promo-code-and-giveaway campaign reached 116,000 people and generated 27,804 views.