The Brief
Shopee needed sustained hype for its Raya promotions, not just a single-day spike, to keep shoppers engaged across the full festive shopping window.
The Approach
SushiVid coordinated over 100 influencers to seed content both before and after the core campaign period, spreading momentum across social channels rather than concentrating it on one date.
The Results
The sustained approach delivered 745,000 in reach and 744,000 views across the Raya period.