The Brief
Shopee's 3.3 Mega Sale needed a wide, high-frequency social presence in the lead-up to the sale date to build anticipation across as many feeds as possible.
The Approach
SushiVid mobilised 100 seeder-category influencers to flood social feeds with sale-related content, prioritising breadth and frequency to maximise visibility ahead of 3.3.
The Results
The seeding push delivered 177,000 in reach and 36,542 views, giving the Mega Sale strong pre-event momentum.