The Brief
For its 8.8 sale, SHEIN needed to drive direct, trackable traffic to promo-code redemptions rather than just brand awareness.
The Approach
SushiVid selected 12 KOLs with a combined following of 1.5 million to share a 15% promo code, prioritising creators whose audiences were already active online shoppers.
The Results
The campaign generated 4,000 link clicks directly attributable to the promo code push, giving SHEIN a clear, trackable return on the 8.8 sale activity.