The Brief
Kérastase needed credible, expert-level user-generated content to support the launch of its Genesis range, targeted at reducing hair fall.
The Approach
SushiVid enlisted 13 hair-expert KOLs to front the #NeverFallChallenge on TikTok, combining product demonstration with the kind of specialist credibility that generic beauty content can't offer.
The Results
The challenge generated 11,326 views and exceeded its campaign KPI, validating expert-led UGC as an effective format for the Genesis launch.