The Brief
For the Little Makers 2.0 Challenge, HP wanted varied, multi-format content that could hold attention across different parts of the Instagram experience.
The Approach
SushiVid briefed 9 influencers to produce a mix of static posts, carousels and Stories, rather than a single content type, spreading the challenge across multiple touchpoints in each creator's feed.
The Results
The multi-format approach reached 616,000 people and generated 174,000 views for the Little Makers Challenge.