The Brief
Gene Martino needed to build demand for its ready-to-wear 'Sedondon' matching-family Raya clothing line ahead of the festive shopping season.
The Approach
SushiVid worked with 20 influencers to showcase the 'Sedondon' line, leaning on family and togetherness imagery that matching-outfit Raya wear is built around.
The Results
The campaign reached 1.8 million people and generated 103,000 views, giving the Sedondon line strong visibility ahead of Raya shopping season.