The Brief
G-Shock wanted to position the GA-2200 as a style piece, not just a durable sports watch, to reach a fashion-conscious audience.
The Approach
SushiVid worked with 10 style-focused KOLs to produce transition-style videos — a format built for visual impact — pairing outfit changes with the watch as the connecting element.
The Results
The transition format hit a 23% average engagement rate and 350,000 reach, well above typical benchmarks for product-focused content.