The Brief
Digi offered its subscribers a genuinely generous but easily overlooked perk: Capture, a free cloud‑storage app for privately storing and sharing photos and videos, with 30GB of free storage reserved exclusively for Digi users — well beyond the base storage everyone got. The problem was visibility. Value‑added telco perks like this are notoriously invisible: customers rarely know they have them, and “cloud storage” as a phrase does little to convey the everyday usefulness. Digi needed to surface the benefit and make it feel worth using.
The Approach
Rather than explain storage in technical terms — gigabytes, sync, backup specs — SushiVid used influencer reviews to put Capture in plain, relatable language. Creators framed it around the everyday moments people actually care about: keeping precious photos safe, freeing up a full phone, sharing albums privately with family and friends. By anchoring an abstract perk to concrete, familiar use cases, the content made a 30GB benefit feel tangible rather than technical.
The Execution
Each creator walked through Capture the way a friend would recommend an app — showing the real use case (backing up photos) rather than reciting features. Positioning the free 30GB as an exclusive Digi perk gave subscribers a reason to feel they were getting more from their plan, turning a buried value‑added service into a visible, relatable benefit.
The Results
The reviews reached 520,000 people with a 3% engagement rate, helping surface a perk that many Digi users simply weren't aware they had. For a value‑added service that had been sitting quietly in the background, that reach put it back on customers' radar in an approachable, everyday context.
The Takeaway
The hardest thing to market is often a benefit people already own but don't know about. The lesson from Capture was that surfacing a hidden perk works best when you translate the feature (30GB of cloud storage) into the feeling (never losing your photos, never running out of space). Relatable creator framing, not technical detail, is what turns an overlooked value‑added service into something customers actually value.