The Brief
Digi needed to raise awareness of a lesser-known value-added perk — free cloud storage via Capture App — available to its prepaid and postpaid users.
The Approach
SushiVid used influencer reviews to explain the Capture App benefit in plain, relatable terms, focusing on everyday use cases like backing up photos rather than technical storage specs.
The Results
The reviews reached 520,000 people with a 3% engagement rate, helping surface a perk that many Digi users weren't previously aware of.