The Brief
Binti's Beauty needed to launch 3 new products simultaneously while also driving a spend-based contest, requiring both awareness and a direct purchase incentive in one campaign.
The Approach
SushiVid engaged 100 influencers to introduce the 3 new products and promote a 'Spend and Win' contest offering AirAsia BIG Points, giving followers a tangible reason to purchase rather than just admire the new range.
The Results
The launch reached 1.6 million people and generated 46,668 views across the 3-product rollout and contest mechanic.