The Brief
For the ASEAN Online Sale Day event, ConfirmPlusChop needed a short, sharp push that could convert directly into sales within a tight two-day window.
The Approach
SushiVid engaged 14 seeder and micro-influencers to promote the sale with a strong direct-response focus, prioritising conversion over broad reach given the short campaign window.
The Results
Despite the compact scale, the push generated over 149 sales in just two days, alongside 319 reach and 635 views.