The Brief
For the ASEAN Online Sale Day, ConfirmPlusChop needed a short, sharp push built to convert — not to raise awareness. With a tight two‑day window, the whole point was direct response: turn content into actual sales, fast, rather than accumulate reach that arrives too late to matter.
The Approach
SushiVid engaged 14 seeder and micro‑influencers with a deliberately conversion‑first brief. Micro creators bring trust and a ready‑to‑act audience, and the focus was squarely on driving purchases within the window — prioritising a strong direct‑response mechanic over broad, slow‑burning reach.
The Execution
Each creator drove followers straight toward the sale with a clear call to buy, compressing the funnel to fit the two‑day window. The compact roster kept the effort efficient and the messaging pointed — every post existed to convert, not just to be seen. Keeping the roster small and the brief tightly focused also kept the effort efficient: with only two days to work with, there was no room for slow‑building awareness, so every creator and every post pointed squarely at converting.
The Results
Despite the compact scale, the push generated over 149 sales in just two days, alongside 319 reach and 635 views — a striking demonstration that a small, conversion‑focused roster can drive real, immediate purchases.
The Takeaway
Reach and results aren't the same thing. On a short, two‑day sale, a handful of trusted micro‑creators with a direct‑response brief can out‑convert a far bigger awareness play. The lesson: match the tactic to the goal — when the window is tight and the target is sales, go narrow, trusted and conversion‑first.