Lazada: Creating FOMO Amongst Influencers and Followers
As part of Lazada's 7th Birthday celebration, Lazada threw a Super Party concert featuring well-known artists such as Dua Lipa, Agnes Mo, and Nadine Lustre.
To maximise the marketing effect of this enormous undertaking, Lazada enlisted SushiVid to help fly influencers to Jakarta. In the end, over 200 Malaysian influencers attended the Super Party and published content across their social media — pulled off within just ten days before the event.
Because a campaign at this scale was unheard of, we received numerous requests from influencers wanting to join. It created so much excitement and FOMO amongst influencers that it raised the prestige of Lazada's future campaigns — now everyone wants in on a Lazada campaign.
Watsons: Creating Exclusivity with Intimate Sessions
One of the best things about selling on Watsons is the support they give brands to succeed — including help setting up brand positioning and public activations.
These activations are usually invite-only, bringing internal teams together with media, elite Watsons members and social media influencers. These small but intimate events help foster brand trust and give every party a platform to interact for future collaborations.
The best part is usually picture time — everyone gets beautiful shots with the products, decorations and activities the event team organised, ensuring those usually one-time-use decorations get fully utilised and spread across social media.
Hiruscar by DKSH: Utilising Influencers as Roadshow Promoters
Household brand DKSH carries a wide range of products, including Hiruscar Anti-Acne, which helps improve acne conditions. Knowing that college students are among those most prone to acne, Hiruscar set up roadshows to promote the product directly to that target group.
To maximise effectiveness, they collaborated with social media influencers to interact directly with students, get them involved in on-site activities and surveys, in exchange for samples to try.
TAG Heuer: Tapping into Their Affluent Friends and Followers
Luxury watch brand TAG Heuer went through a store revamp and relaunched their flagship store at The Gardens Mall, KL. Attendees included members of the press, celebrities, socialites and the who's who of the business world.
Wanting to give a glimpse into that hidden world of the rich and famous, TAG Heuer collaborated with SushiVid to engage social media influencers who resonate with the brand.
Beyond the usual lifestyle feed, the influencers posted content of themselves enjoying the event and subtly showcasing the flagship store to their affluent friends and followers.
