Top 20 Malaysian Mother Influencers

Originally published in 2021; follower figures updated October 2026.

This list profiles 20 of Malaysia's most-followed mother influencers, originally ranked by Instagram follower count in 2021, with follower figures updated in October 2026. You'll find each mum's handle and audience size, what she posts about, and interviews with five of them on values, challenges and raising kids in the public eye.

Why a list of mother influencers?

The influencer industry grows every year. People keep discovering new bloggers, YouTubers, TikTokers and, of course, Instagram influencers. With this e-book, SushiVid celebrates Malaysia's mother influencers. Brands consistently look for mum creators, and these women juggle work and kids at the same time. Being a mum is never easy. Here is how these influencers balance family and social media.

Who are the top 20 Malaysian mother influencers?

The order below reflects the original 2021 ranking (by Instagram followers in June 2021). Follower figures were checked on 7 October 2026. Two accounts could not be verified, so their June 2021 figure is shown with its date.

Profiles of the top 20 mum influencers

1. Erin Malek (@erinmalek94, 1M followers)

Erin Malek is an actress and women's advocate in Malaysia. She has two children, who always seem to be having fun in the swimming pool or riding their bicycles. Erin is always surrounded by family and friends, and her feed is genuinely heartwarming to follow.

2. Farahanim Razak (@farahanimrazak, 803K followers)

Farahanim Razak is one of Malaysia's biggest influencers and a TV presenter. She also founded the cosmetics brand Farahanim Beauty. She is a mother to twin girls. Her Instagram is the place for updates.

3. Datin Dr Halina Mohd Yunos (@drhalina, 789K followers)

Datin Dr Halina Mohd Yunos, wife of national astronaut Datuk Dr Sheikh Muszaphar Shukor Sheikh Mustapha, is a hero mum. She has six children, including two pairs of twins.

4. Irine Nadia (@irine_nadia, 561K followers)

Irine Nadia is a business mentor and a mother of four. Her four kids always seem happy and having fun with their toys and dinosaur costumes.

5. Nina Ismail Sabri (@ninaismailsabri, 512K followers)

Nina Ismail Sabri is a well-known entrepreneur and socialite in Malaysia. She is the daughter of former Prime Minister Ismail Sabri Yaakob (2021–2022) and the wife of fashion designer Jovian Mandagie. Her daughter loves being dressed as a princess. Nina's content centres on fun with her family, food, beauty, travel and fashion.

Interview highlights: Nina in her own words

What is the main value you would like to give your audience? It has to be something relatable to my daily life and theirs, something I believe in and can express and share with my followers.

Was becoming an influencer something you planned, or did it happen naturally? It happened naturally. Brands normally engage me when they see something similar between my lifestyle and what they are selling. In my case it's all about fun with my family, food, beauty, travel and fashion.

Your kids will probably be known by many when they grow up. What advice would you give them? I will always remind her to be kind to everyone around her and to stay grounded and humble. Being kind to others will get you a long way. There is no point in being known for something negative. People will love you for the values that shine within.

What challenges do you usually face as an influencer? Getting the right shot, because I need to make sure the brand I work with is satisfied with my posts. I give 100% to get the message across, because I truly believe in how important marketing is to a brand. I want to make sure I can direct traffic to their brand, or even better, translate it into sales.

How would you describe your daughter's personality? She is mature and cares for the people around her. She is extremely lovable and very smart, asks a lot of questions and relates very well to real-life situations. She is full of life and expression, and that is the real her, behind or in front of the camera.

6. Dena Bahrin (@denabahrin, 360K followers)

Dena Bahrin completed her Bachelor's Degree in English Linguistics & Literature (Honours) at IIUM while being a mum. She has three sons. She often shares books and poems she has read, and is known for posting pictures with her family and a variety of home-cooked meals.

7. Fatin Liyana (@dr.afl, 344K followers)

Fatin Liyana is a content creator, a doctor and a blogger. She started her blog when she was only 19 and her following has grown ever since. She is married to writer-doctor Anwar Fazal, and they have two children. Follow her to see how she balances the roles of doctor, mother and influencer.

8. Diana Nasir (@diananasir86, 330K followers)

Diana Nasir comes from a big family. She runs a business and creates content about her family, kids and life. Diana always looks stylish and elegant, and her kids are very fashionable too. She has three daughters, including a pair of identical twins. A good account for family fashion tips.

9. Iman Abdul (@imanabdulrahim, 266K followers)

Iman Abdul is another Malaysian mom-fluencer. She has her own blog where she shares information about skincare, make-up and parenting. She is married to Ahmad Marwan, and they have two daughters.

10. Sharifah Aleya (@sharifahaleya, 205K followers)

Sharifah Aleya wears many hats: lawyer, radio presenter, actress and emcee. She likes to share about her family and kids on social media. She has four children, including twin girls.

11. Malaque Mahdaly (@malaquemahdaly, 188K followers)

Malaque Mahdaly is known for her churros business, Chulop. She is a mumpreneur well known in the Muslim community and shares her family's active lifestyle on social media. She has two children. Malaque likes to match their outfits, so her account is full of kids' outfit inspiration.

12. Jaclyn Victor (@jaclyn_victor, 250K followers)

Jaclyn Victor is a Malaysian singer, songwriter and actress who won the inaugural Malaysian Idol and Ikon Malaysia. She shares about her singing career and her family on social media. She has a son and a daughter.

Interview highlights: Jaclyn in her own words

What is the main value you would like to give your audience? I'm all for love and against hate. I stand for love and respect among everyone. I'm all about peace. These are the main things I stand for and want to give to this world.

Could you share your success journey in short? Music has been a huge part of my life since childhood. The big achievement was winning Malaysian Idol in 2004. I've been singing professionally since I was 17, I have always done what I love, and my journey has been very fulfilling. I consider myself blessed.

Your kids will probably be known by many when they grow up. What advice would you give them? People often think being an artist is nice, but there are good parts and bad parts. My children are exposed to attention, and I want them to be mentally prepared for all kinds of people who will come their way. Even if they don't go into the entertainment industry, they still need to be mentally strong to handle different situations with people.

What challenges do you usually face as an influencer? I was brought up to believe that if you don't have anything nice to say, don't say anything at all. But sometimes you feel you have to say something. People like to find something to judge, and you can never please everyone. That is the hard part.

How would you describe your kids' personalities? Both are very happy and loving, but both have a 'how far can I push' streak. They have amazing memories, and both like music and singing.

13. Gan Mei Yan (@meiyannnn1, 279K followers)

Gan Mei Yan is a leading female radio announcer at Astro Radio. She is also an actress, TV and event host, brand ambassador and influencer, and shares about her work, business and family. Mei Yan has two kids, and she and her younger child have appeared in commercials together.

14. Mya Zulkifli (@myazulkifli, 161K followers)

Mya Zulkifli is a TV producer and a broadcast journalist. She is also a mom-fluencer whose content is cosy and all about family. She has two boys.

15. Ayunda Putri (@ayundaputrii, 169k (June 2021) followers)

Ayunda Putri is a social media influencer, a mother and an entrepreneur. She is married to Haziq Hussni, a Malaysian radio announcer and TV host. She uses social media to promote what she stands for, her business and family values, and her content is always rich and colourful. She has two children, a son and a daughter.

Interview highlights: Ayunda in her own words

When did you realise you were growing fast on social media, and how did you feel? My followers grew fast after I got married and started making #BezaBahasa content with my husband, comparing Bahasa Melayu and Bahasa Indonesia. Netizens love it because it's educational but fun. I'm Indonesian and have lived in Kuala Lumpur since 2011, when I came to continue my degree at UniKL.

Did you plan to become an influencer, or did it happen naturally? I didn't plan it. It happened naturally, because everyone knows my husband is a public figure, and people loved our #BezaBahasa content. Before that I joined review campaigns for well-known brands such as Wardah and Similac, and my son has been with Nestlé Lactogrow for two years, shooting with the Nestlé team for 'Cabaran si Manja bersama Nestle LACTOGROW'.

Is it hard being a mum, a wife and a social media celebrity at the same time? Not so hard. I'm busy, as I now focus on my business and take care of my clients. I manage my time, I enjoy it and I'm happy.

What is the biggest challenge of being well known on social media? There are many. Creators need to post new content every day, and sometimes we run out of ideas and have to brainstorm again. Not everyone will accept our content, so never give up and keep trying. We also face negative comments, and for me it's double the pressure because they come from both Malaysia and Indonesia. But we stay positive and spread positivity.

How would you describe your kids' personalities? Both are very active and full of energy. My son is a loving brother who always backs up his sister, and my daughter is a cute girl who loves to eat. They are both very attached to mama and daddy, but we always teach them to be independent.

16. Nor Aziha (@zihasalleh, 162k (June 2021) followers)

Nor Aziha is a Malaysian actress and singer who has appeared in several movies and done modelling work. She is married to Zarul Hafis Zarak Kamal and shares about her life, skincare and family. She has two boys, who are cherubic and adventurous.

Interview highlights: Aziha in her own words

What is the main value you would like to give your audience? Love, family, compassion, opportunity, benefits, awareness and work ethic.

What is your favourite part of being an influencer? I never thought I would be called an influencer, as I started as a singer on a reality TV show in 2014. My favourite part is that I get to empower people to be positive and to spread love.

Your kids always look stylish. Do you plan their outfits? It depends. Not every day, but most of the time, yes, I plan their outfits.

What challenges do you usually face as an influencer? Being an influencer comes with great responsibility. When I agree to a campaign, I have to make sure the whole process, from shooting the video to editing it, turns out great. It takes a lot of time, especially when I'm doing it alone with the kids attached to me. Luckily my husband does his part and looks after the kids whenever I work on a campaign.

How would you describe your kids' personalities? My firstborn is adorable and loving. He greets people with good manners, sits on his chair at mealtimes, says sorry over almost anything and randomly says 'I love you' every day. My second is dashing, likeable and super adventurous, and climbs and jumps just for the excitement. Both are special in their own way, and they are everything to me.

17. Datin Seri Haflin Nazri Aziz (@haflinnazriaziz, 167K followers)

Datin Seri Haflin Nazri Aziz is an influencer, a wife and a mother. Her content is mostly about food, fitness and family. She is married to Mohamed Nazri Abdul Aziz, and they have a son. Datin Seri likes to cook, and her son is a Real Chef Junior too.

Interview highlights: Datin Seri Haflin in her own words

Can you share a short story of how you became successful? Success comes with sacrifices. Choose your struggle and focus until you get what you have targeted. You will need to persevere.

What are the benefits of being an influencer? You get to build a network and make new friends.

Is it hard being a mum, a wife and a social media celebrity at the same time? It's not hard at all if you are passionate about the role you are in. Be brave to be original.

Do you have any tips for smaller influencers? Stay true when sharing content with your audience. Be original.

How would you describe your son's personality? He likes reading and learning about the underwater world, and he likes making friends.

18. Lynda Roslan (@lyndaroslan88, 111K followers)

Lynda Roslan focuses on sharing about her kids, family, food and the things she likes. She loves travelling with her family and capturing beautiful moments. She is a mother of three.

19. Nur Hakimah (@nurhakimahhh, 106K followers)

Nur Hakimah is a well-known influencer, mother and wife who shares the warmth and love of her family with her audience. She often shares home-cooked recipes on TikTok. She has two children.

20. Shaine (@shaine, 126K followers)

Shaine is a mother of two. She has a background in early childhood education and became a social media influencer after her first child was born. Her content is inspiring and aesthetically appealing, and she loves to dress up and match her kids' outfits. Follow her for fashion, beauty, travel lifestyle and motherhood tips.

What these mums say about being an influencer

• Most didn't plan it. Nina Ismail Sabri, Ayunda Putri and Nor Aziha all say their influencer careers happened naturally.
• Brand work is taken seriously. Nina and Nor Aziha describe putting full effort into getting the right shot and editing so the brand is satisfied, and Nina aims to drive traffic and sales.
• Consistency is hard. Ayunda points to the pressure of posting new content every day and running out of ideas.
• Negative comments come with the job. Jaclyn Victor and Ayunda both talk about handling judgement and negativity while staying positive.
• Authenticity matters. Datin Seri Haflin's advice to smaller influencers is simple: stay true and be original.

Know a mother influencer we should feature?

If you'd like SushiVid to write about a specific mother influencer, let us know.

Work with mum influencers in Malaysia

Planning a campaign for parents, family products or lifestyle brands? SushiVid runs managed influencer marketing campaigns with creators like these. If you're a mum creator yourself, join SushiVid as a creator.

Frequently asked questions