The Brief
Watsons needed its 'Jauh Di Mata, Tetap Beraya' campaign to move beyond awareness into two concrete outcomes: member sign-ups and app installs.
The Approach
SushiVid activated 18 micro and macro influencers with clear calls-to-action around membership and the Watsons app, rather than open-ended brand storytelling alone.
The Results
The campaign reached 422,000 people and generated 470,000 views, while driving measurable member sales and app installs tied to the Raya push.