The Brief
Ahead of Visit Perak Year 2024, the state tourism board needed to build a following and generate real travel interest on TikTok, a platform where the account had limited prior presence.
The Approach
SushiVid coordinated 92 TikTok videos under the #VisitPerakYear2024 hashtag, working with creators to surface Perak's attractions, food and hidden gems in short-form, discovery-friendly formats built for the platform.
The Results
The campaign drove 5.6 million views and 14,799 engagements, and grew the state tourism account from 11,788 to 19,200 followers over the campaign period.