The Brief
Driving app installs is a tougher ask than driving views — it needs a real reason to act, sustained over time. Touch 'n Go eWallet wanted an incentive‑led push to grow new installs across an extended window, not a short awareness burst that spikes and disappears before people download.
The Approach
SushiVid ran a three‑month “Eat, Play, Love” themed campaign with 63 influencers, each offering a free RM8 reload pin as a direct incentive to install the app. The theme gave the campaign warmth and variety across its run, while the reload pin gave followers a concrete, immediate payoff for downloading.
The Execution
Across three months, 63 creators kept the offer in circulation, so the incentive reached new audiences continuously rather than in a single wave. The free RM8 reload turned a vague “you should try the app” into a specific, worth‑it reason to act now — and a clean, trackable path from content to install.
The Results
Over the three months, the campaign reached 990,000 people and generated 1.3 million views, with the reload‑pin incentive giving a clear, trackable path to installs.
The Takeaway
Installs follow incentives, sustained over time. A concrete reward (a free RM8 reload) plus a long enough runway to keep reaching new people is what converts passive interest into downloads. The lesson: for app growth, pair a tangible incentive with duration — give people a reason to act, and keep giving it.