The Brief
Touch 'n Go eWallet needed a sustained, incentive-led push to drive new app installs over an extended campaign window, rather than a short awareness burst.
The Approach
SushiVid ran a 3-month 'Eat, Play, Love' themed campaign with 63 influencers, each offering a free RM8 reload pin as a direct incentive for followers to install the app.
The Results
Over the 3 months, the campaign reached 990,000 people and generated 1.3 million views, with the reload pin incentive giving a clear, trackable path to installs.