The Brief
TP-Link needed a way to make security camera devices feel entertaining rather than purely functional, to stand out in a category that's often sold on specs alone.
The Approach
SushiVid partnered with YouTuber Vikneswaran on a CCTV-style paranormal prank video, using TP-Link devices as the in-story camera capturing the prank, so the product was the mechanism of the entertainment rather than an ad break within it.
The Results
The prank format generated 2,500 reach with a 1.45% engagement rate, giving TP-Link a memorable, story-driven introduction to its devices.