The Brief
SOFY needed to launch its Maxi range with a clear e-commerce path, connecting influencer-driven awareness directly to purchase on Lazada.
The Approach
SushiVid worked with 25 influencers over a 2-month campaign, each linking directly to SOFY Maxi's Lazada listing so awareness content had a clear next step for interested followers.
The Results
The campaign reached 421,000 people and generated 83,956 views, exceeding the brand's expectations for the launch window.