The Brief
For the launch of two new flavours, Mirinda wanted a campaign structure that would drive active participation rather than passive flavour awareness.
The Approach
SushiVid used 12 influencers to rally their followers into a #TeamGrape versus #TeamMelon vote, turning flavour preference into a fun, tribal talking point.
The Results
The #MIXIT vote-driven format reached 290,000 people and generated 42,056 views, giving both new flavours a genuinely interactive introduction.