The Brief
For Chinese New Year, Marrybrown wanted to build appetite appeal for its limited-time Egg-Stra Ong Salted Egg range in a way that felt festive and shareable.
The Approach
SushiVid paired up 11 KOLs to film joint Instagram Reels reviewing the range together, leaning into the fun, food-forward energy of eating with friends over the CNY period.
The Results
The paired-review format reached 26,000 people, giving the limited-edition range a burst of festive-season visibility.