The Brief
Lazada wanted to connect its e-commerce catalogue to the Raya cooking season, positioning the platform as a source for festive ingredients, not just general shopping.
The Approach
SushiVid worked with 10 mid-tier to macro influencers to cook and showcase Raya recipes using ingredients sourced directly from Lazada, tying the platform naturally into festive meal prep.
The Results
The cooking-led format reached 1.1 million people and generated 1.4 million views, connecting Lazada to the Raya season in a genuinely useful way.