← See all case studies Lazada 9.9 Campaign 2020

The Brief

For its 9.9 sale, Lazada needed a scalable way to give a large number of influencers trackable, on-brand landing pages rather than raw affiliate links.

The Approach

SushiVid built 173 IGLinks mini-webpages, one per participating influencer account, so each creator had a clean, branded destination to direct followers to during the sale.

The Results

Across the 173 accounts, the campaign generated 27,830 link clicks, giving Lazada clear, attributable traffic from the influencer push.