The Brief
For its 9.9 sale, Lazada faced a coordination problem at scale: how to give a large roster of influencers trackable, on‑brand destinations to send followers to, rather than raw affiliate links that look untrustworthy and can't be measured cleanly. During a mega‑sale, every click counts — and every one needs to be attributable.
The Approach
SushiVid built the solution with its own Mini Webpages product: 173 IGLinks mini‑webpages, one per participating influencer account. Each creator got a clean, branded landing page to direct followers to during the sale — consistent with Lazada's look, and individually trackable so the brand could see exactly which creators drove traffic.
The Execution
Rolling out 173 branded pages in step with the campaign meant every influencer had a purpose‑built destination from day one, instead of a messy string of tracking links. The uniformity kept the brand experience clean across the whole roster, while the per‑account setup turned a large, sprawling influencer push into something measurable creator by creator.
The Results
Across the 173 accounts, the campaign generated 27,830 link clicks — clear, attributable traffic from the influencer push, with the data to see exactly where it came from.
The Takeaway
At scale, attribution is everything. Giving every creator a clean, branded, individually trackable landing page — rather than raw links — makes a large influencer roster both look professional and measure precisely. The lesson: infrastructure is strategy. The right tooling (a branded mini‑webpage per creator) is what turns 173 scattered posts into 27,830 accountable clicks.