The Brief
For its flagship 11.11 Shopping Festival, Lazada wanted its Supershow Concert to reach far beyond the audience physically present at the event.
The Approach
SushiVid brought in a mix of mid-tier to alpha influencers to document the Supershow Concert experience live, turning a single event into ongoing social content across the campaign period.
The Results
The campaign reached 6 million people with an 11.38% engagement rate, extending the Supershow Concert's impact well past the night of the event.