The Brief
A global cosmetics brand needed to drive awareness for its Fit Me foundation range in Singapore and Malaysia, in markets where skin-tone matching and shade range are decisive purchase factors.
The Approach
SushiVid ran the campaign through locally-based KOLs who could speak credibly to their own audience's skin tones and concerns, rather than a single regional face fronting every market. Content leaned on authentic, everyday try-on and shade-matching formats.
The Results
The campaign delivered 381,000 views and 19,000 engagements, translating into a measurable lift in Fit Me awareness across both markets.