The Brief
During Ramadan, Cooltopia wanted to position its cooling water product as a natural fit for the fasting and breaking-fast routine.
The Approach
SushiVid worked with 20 influencers to highlight the product's cooling benefits specifically within a Ramadan context, tying the product to a real seasonal need rather than generic hydration messaging.
The Results
The Ramadan-tied campaign reached 1 million people and generated 44,329 views, beating the brand's 2% engagement benchmark.