The Brief
Chek Hup wanted a high-frequency, high-volume presence for its Coffee Brown instant coffee during the Raya open-house season, when coffee consumption and hosting both spike.
The Approach
SushiVid mobilised 51 influencers to post Instagram Stories featuring Coffee Brown, prioritising volume and frequency over polish to flood feeds during the peak open-house window.
The Results
The Stories-led approach delivered 35,117 reach and 40,829 views, giving Chek Hup a strong presence during the Raya open-house rush.